"Priyanka Chopra is an ideal partner as we continue to seek out ways to work with leading creators and icons from around the world," said Virgin Comics CEO Sharad Devarajan.
"She is a real life hero who embodies both sophistication and beauty and together we plan on creating a new superhero character that captures this spirit and continues Virgin's mission of redefining the Indian character entertainment industry."
Chopra commented on the venture by saying, "I love cartoons and animation, so being able to create my own original superhero with Virgin's amazing group of artists and storytellers is a dream come true that I hope will capture the imagination of a new generation of Indian youth."
Percept Talent Management COO Vinita Bangard, whose agency negotiated the relationship, said, "We are thrilled to bring together two strong iconic brands from their own domains (Priyanka Chopra and Virgin Comics). As entertainment continues to evolve and cater to various segments of the demographics, creating a superhero property with Priyanka will ensure reach to its target audience and creates a buzz amongst the readers."
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