Covering Bollywood and the Hindi Cinema

No matter what your opinion was about SRK’s Don, if you are a gamer, then you will like what we have to report. Sony, the maker of the Playstation is tying up with Yashraj Films and UTV to develop games based on their franchise movies for its latest Playstation 3 and Playstation 2 gaming consoles. This means there is also a Don Video game in the pipeline and now you can be SRK virtually.


 “If Harry Potter or the Simpsons can be rage among console gamers in the US and Europe, why can’t a Dhoom or a Chak De India be one among Indian gamers,” says Atindriya Bose, country manager, Playstation, Sony Computer Entertainment.

“We would like Bollywood to offer its intellectual property for gaming content. We are starting with broader entertainment content which is non-gaming content,” said Robbie Bach, global president, Microsoft Entertainment & Devices (E&D) Division. According to research firm iSuppli, India’s video-game console market is expected to grow to $125.4 million by 2010, rising at a CAGR of 75% from $13.3 million in 2006.