Covering Bollywood and the Hindi Cinema

Shah Rukh Khan may be endorsing fairness products (still hard to believe) and Sunfeat Pasta however the King Khan has not forgotten his social responsibilities. SRK will soon be seen in a wildlife conservation awareness campaign led by Sanskara Development Trust and Asian Conservation Awareness Programme (ACAP) / WildAid.

SRK will be seen participating in various projects envisioned by the organizations and was also heard talking about the Forest Guard Of India.

“he is our nation's unsung hero - the Indian Forest Guard. He is a real life hero because he does this to save the jungle, and the animals that live there. ……. Day in and day out, he is matching wits & battling powerful enemies - wildlife poachers & timber smugglers, and he is willing to lay down his life for this".

"We hope that the momentum of this powerful and unique campaign will help compliment India's ongoing efforts to save its remaining wildlife and its threatened habitats." - Aneetaa (Tykee) Malhotra , Managing Trustee, Sanskara Development Trust & Senior Consultant, ACAP / WildAid