
My tirade about SRK endorsing Fair and Handsome may never be read by the actor, but him endorsing the cream is pathetic and not expected from an intelligent man like him.
"Emami Fair and Handsome has been a star brand in our portfolio and hence we thought of associating Shah Rukh's brand image with our own Emami Fair and Handsome," said Emami group director Mohan Goenka.
Khan added, "I share a long and fruitful association with the Emami group and this is yet another step toward strengthening my faith in them and their products."








Thank you for printing this. I agree with you and I too am asking why SRK would endorse this product. It really saddens me to know SRK will do anything for money. Even disrespect his dark skinned fans by encouraging them to lighten their skin because according to Emami there is something wrong with it.
Posted by: Anonymous | June 19, 2007 7:20 PM | Permalink to Comment