Covering Bollywood and the Hindi Cinema

Delhiites were left wondering why the Yash Chopra Production, Tara Rum Pum wasn’t released in the PVR cinemas. However industry insiders are not surprised as the Chopra-PVR feud isn’t new and it all started when YRF demanded 50 per cent share of the first week's collections for "Dhoom 2", as against the usual 48 per cent.

"Discussions are going on between PVR Cinema and YRF but we have reached no conclusive decision. As the exhibitor and the distributor both need each other equally, we hope to reach a conclusion which is fair to both parties," said Ashish Saxena, COO film division, PVR Cinema.

Refusing to comment on the issue, the YRF spokesperson said: "We don't talk about our business arrangements. But whatever deals we finalize are with mutual agreement with the other party."

"As far as occupancy is concerned, on the first day it was only 60 per cent while on weekends it soared up to 80 per cent at PVRs across the nation. But it has not touched the houseful mark yet."

"Although the box office collections of 'Dhoom 2' were good in both domestic and international markets, as it was not released at PVRs the producers faced losses of a little less than Rs 40 million and PVR too lost up to Rs 30 million. And 'Kabul Express' couldn't find the kind of audience it deserved," added the source.