Covering Bollywood and the Hindi Cinema

Entertainment company Eros International in a press release announced that they have launched an exclusive Bollywood channel on YouTube which will feature movie trailers, music videos and other exclusive footage from EI's catalogue of 1300 films including; Provoked, Namastey London and Cheeni Kum.

"This is the first partnership between YouTube and a major content owner from the Indian film industry," EI said.

"The partnership with YouTube allows us to not only promote our content but also monetise it through advertising revenues. Legal online distribution of compelling content is an integral part of our new media strategy," Kishore Lulla, Chairman & CEO, EI said at the launch.