Covering Bollywood and the Hindi Cinema

Amitabh Bachchan is collaborating with  Raj Kumar Hirani for a new advertisement!

It’s with Raj Kumar Hirani, and it’s for the brand Emami,” says AB

“Although the playing time for an ad is just a few minutes, it has to tell as much of a story as a full-length feature film.I love the challenge of telling a story within that limited space. We have some really talented directors doing ad films these days,” he says.