Covering Bollywood and the Hindi Cinema

I am sure Shahrukh Khan bashers will have a field day with this. Looks like SRK is endorsing Masterstroke deluxe whisky by Diageo-Radico. Shahrukh has on several occasions has been criticized for smoking in public however King Khan has no qualms being a Brand Ambassador of a whiskey (the paycheck must be something else).

Diageo India MD Asif Adil said:
“Shah Rukh is a masterstroke just like our brand. He represents a new India, full of hope. We hope he will help us to connect with today’s India.”
The brand is being rolled out in the market under the supervision of Johnnie Walker master distiller Peter Warren .

Radico Khaitan MD Abhishek Khaitan said in a statement on their plans: “We are confident that this will be the biggest brand roll out in the Indian spirits industry in recent times. We will be supporting the endorsement deal with enough resources for leveraging Shah Rukh on multiple platforms.”