Covering Bollywood and the Hindi Cinema

Aamir Khan is different for a lack of better word and we love him for that! While rest of the Bollywood hotshots are busy endorsing international brands, the man could soon become a brand ambassador of chess in India. Chess is a passion for Khan and unfortunately in India only Cricket sells! Thus the Chess Players Association of India are hoping that with the help of AK they can popularize the game.

“We are in talks with Aamir for some time and he has shown his keenness to become the brand ambassador of chess and help raise its profile in India,”

“If a formal agreement has not been concluded with Aamir yet, it is because we players are extremely busy playing tournaments as well as managing the CPAI affairs,” the source said on condition of anonymity

“Once Aamir gets involved with CPAI, we plan to involve him in promotion of the game and raise money through events so that needy players can be helped,” the source said.