BODVOD, an American company which has exclusive rights to popular Indian movies , music videos and television shows is branching out! Today in a press release, they announced their plans to make content available on Google Video under the name of 'Saavn' at http://video.google.com/saavn. The service will be 
initiated by launching five full-length movies including India's 2007 Oscar entry Rang De Basanti.
"Our deal with Google helps us expand into a new market, and it also helps us support our existing cable operator and mobile carrier affiliates," said Vin Bhat of BODVOD. "Given Google's undisputed leadership in search, we will be able to uncover new audiences for the best of Bollywood and other South Asian content."
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