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Oct 4
Don And Citibank Collaborate
Bollywood has come of age and now filmmakers are not scared of taking risks or thinking out of the box. This is also due to the new ‘Initial Phenomena’ where most films recover their costs in the opening week. One of the major reasons for this is marketing and now no longer film marketing is restricted to press junkets.

Now looks like the Don team has tied up with Citibank where
don-2-climaxes.jpg the bank is offering a free DVD to those who open a checking account in India. Pretty interesting don’t you think? Citibank promotion reads like this:

“Watch the most anticipated movie of the year, with this exclusive offer from the Citibank Rupee Checking Account.”

1 Comments/Trackbacks




Definitely this is a cool offer. I saw it on their website www.citinri.com too. They ran a similar offer earlier by offering free Rang De Basanti DVD. Actually this was the main motive for me to open an account with them :-). But I am happy my choice was not bad and I am quite impressed with their service as well with the movie :-).

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