Poland Loves Bollywood

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Sep27

Poland Loves Bollywood

Tanya Palta

September 27, 2006

Know More: Movie Business 2.0, Movie Business

Bollywood is now no longer restricted to the sub-continent or to the NRI market. It is now breaking cultural as well as language barriers and now the latest country to succumb to the Bollywood charm is Poland. It was "Kabhi Khushi Kabhie Gham" with Polish sub-titles that set the wheels in motion and Shahrukh Khan posters are sold there by a dozen. Now there is demand for Bollywood and Bhangra nights and the tourist board is inviting makes to shoot their movies.

In fact Fanaa was the last movie to be shot in Poland.

"Change is the essence of existence and now we have no other option than to get attracted towards India. From spiritualism to classical dances and to Bollywood music and films have been a long journey but we have succeeded in selling India to the Polish market," said Janusz Krzyzowski, president of the Indo-Polish Cultural Committee.

"Sometimes you are lucky in history. I could not have imagined when I arrived in March 2004 that Bollywood would be on the Polish radar screen so fast. Now sky is the limit. The authorities have asked Karan Johar to be one of the judges for the Miss World 2006 beauty contest which will be held Sep 30,"

"We are expecting many Bollywood producers to select Poland for their outdoor shooting. Here there is proper scenic beauty, and the latest technology is also available at half the price of what a producer spends in Switzerland."

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