Covering Bollywood and the Hindi Cinema

Bollywood is always known for stepping up when it comes to social driven campaigns and events. Now the film fraternity is joining hands with current Miss Universe Zuleyka Rivera Mendoza for the 'Get Tested (for AIDS), It's in Fashion' campaign. The campaign would entail an all tour where the Ms. Universe will walk the ramp in a number of cities and will also be helped out by Salman Khan , Anil Kapoor , Shilpa Shetty and Dia Mirza. In fact even Mani Ratnam and his wife Suhasini have joined the bandwagon.

Organized by designer Sanjana Jon, the campaign would kick off in October and she has also tied up with Manoj Night Shyamalan for AIDS awareness in . She was heard saying”

"Salman reaches out to the masses, including truck drivers. His involvement in the campaign is of utmost value,"

 She further says:

"Zuleyka told me she is excited about visiting ,". "She said her visit during Diwali would be an achievement if she could change the life of at least one person in ."