Covering Bollywood and the Hindi Cinema

Okay I know I have committed blasphemy as I still haven’t watched our desi Othello aka Omkara but that’s another story. While Omkara has emerged to be the critics favourite, it has been however unsuccessful in lightening up the box office. The movie hasn’t had a bumper opening in spite of a stellar cast. Many feel this is due to the rusty look of the movie which hasn’t gone down well in the urban centers. A lot of reviews have also highlighted the generous use of expletives in the movies, and that’s another reason cited for its dismissal B.O. performance. One should remember, that in watching films at the theater is almost a family outing and the A certificate hasn’t done wonders for the movie. So looks like if you want to set the B.O afire make movies for women and children!