
But have you wondered how did the term Bollywood came to be? It was Amit Khanna a filmmaker, cinema scholar and the president of the Film & Television Guild who gave birth to this contentious term in the mid seventies. The story goes that he coined the term in one of his columns and the rest as they say was history. It caught on like wildfire which the purists are still trying to extinguish! Quite unsuccessfully I may add. This is what Amit Khanna said in an interview:
“People still have a problem with the word ‘Bollywood’. But the whole notion of what’s pejorative has changed. We’ve to see the Indian film industry as a brand. To say Bollywood is demeaning is to question a brand name like Coke or Macdonalds.”
So let me know what you guys feel about the term and do you think we should be renamed the Hindi Film Industry or Hi-Fi?
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I belong to the category of people who simply hate the term "Bollywood" being used for Hindi Film Industry. Cuturally and stylistically, hindi films are quite different from Hollywood films (excluding the one which are copied from Hollywood) and thus should have a name and identity of its own.
Posted by: Anonymous | October 15, 2006 10:10 AM | Permalink to Comment